SOCIAL WRAP-UP: Jo the Giant
Since December 2017, EYCO. Agency has handled client Jo the Giant’s Instagram account. We conducted a brand audit, created a social strategy and plan to find out the exact goal we needed to accomplish. Up until now, we’ve been able to make a difference in the client’s social media engagement and brand.
Here’s a snapshot of what we were able to capture!
- Create a style aesthetic with mood invoking and color focused pictures; story with captions.
Share stories, testimonies, and information about who Jo the Giant is.
Increase engagement and awareness by 10%.
Post photos 2-3x a times day.
What We Achieved:
Engagement and followers increased by 20%.
A clean aesthetic layout completely changed to color-focused photos.
Shared quotes and inspirational messages from hashtags, like #WordsfromtheGiant, #MorningCupofJo, and #CupofJo to invoke followers’ moods.
Posted 3 times a day for maximum exposure and engagement within following.
Engagement is our number one goal for our social media clients - your following (brand’s audience) is who MATTERS, so connecting with them is super important. We make this a priority!
Do you want to discuss social media needs for your brand or business? Schedule a complimentary Small Talk session or Social Media audit today!